Lamek Felix · CG Director & 3D Artist

Hi, I'm Lamek.

The person behind The Art of Finery.

I lead every project personally—from the first idea to the final frame.

Black-and-white portrait of Lamek Felix
Lamek FelixThe Art of Finery

The person, not the premise

I make the work, and I lead the work.

The Art of Finery is the focused practice through which I create CGI films and imagery for watchmakers.

I remain the creative lead and main point of contact throughout each project. I stay close to every decision—concept, design, lighting, animation and final delivery.

How I work

Direct, focused and hands-on.

A small, direct practice keeps the thinking close to the making—and the conversation close to the person doing the work.

My role
Creative direction, visual development and hands-on CGI production.
My focus
Cinematic films, product imagery, movement and calibre animation, and manufacturable design for watches.
Your contact
You work directly with me from the first conversation through final delivery.
Collaboration
When a project needs a broader team, I shape the right production around it while keeping the creative direction consistent.
AI & craft
AI is an important technological step in how I explore and build images. I use it as a tool—not a replacement for judgment. The direction, taste and final craft remain in my hands.

More than fifteen years turning ideas into images.

Before directing The Art of Finery toward watchmaking, I spent more than fifteen years working with studios and agencies on projects for global brands, alongside independent studies built around products I admire. That broader experience now informs a more focused practice.

Explore more work at lamek.tv ↗
01

Microsoft

View project ↗
03

Meta

Project link coming soon
04

Apple

Project link coming soon

Why watches

I love watches for the same reason I love CGI: the closer you look, the more intention you find.

Proportion, material, mechanics, light and time all meet in a remarkably small object.

That density of decisions—and the opportunity to make them visible—is what keeps me interested.

Start a conversation

Tell me what you're making.

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