Cinematic Films
Launch films and motion pieces
Lamek Felix · Founder and CG Director
I begin with what gives the watch its character.
I'm Lamek Felix. The Art of Finery is the studio I built around how I work. I lead every project from the first thought to the final frame.
How I approach the workLamek Felix · The person behind the studio
Clients work directly with me throughout the project.
I develop the idea, direct the images and stay involved through final delivery. The Art of Finery gives that process a studio around it.
More about how I work ↗
I begin with the watch itself.
Observe · Understand the object
Before I think about images, I study proportion, construction and the details that make the watch recognizable. The object tells me where the project should begin.
An icon is never finished.
Then I look for the idea.
Define · Find the point of view
I reduce what I found to one clear thought. It needs to belong to the watch and be strong enough to guide light, material, composition and pace.
The Apollo Chronograph
I test the idea in motion.
Build · Develop the visual language
CGI lets me explore how the watch behaves before the final image is decided. I use movement, camera and light to find the right visual language.
Constructivist Manifesto
I carry it through to the final frame.
Direct · Keep the idea intact
I lead the work across film and still imagery so the first idea stays present in every decision. The result should feel made for this watch.
A bow to you
A direct practice
The Art of Finery is the studio I built around this process. I stay close to the work from first thought to final frame.
What I bring
Concept, direction and CGI, led as one process.
Product Imagery
Campaign, product and print imagery
Movement & Calibre
Technical and expressive animation
Manufacturable Design
CAD and STEP development
I work directly with watch brands and teams, leading the thinking and the making through The Art of Finery.
Tell me what you're making ↗