Lamek Felix · Visual direction and CGI for watch brands
You made the watch for a reason.
I’m Lamek Felix. I work with watch brands to find the story worth telling and bring it into film and imagery.
Selected workA familiar watch can still surprise you.
I start with what gives a watch its character, then explore where that character could go. With the A168, color and motion opened up a more playful, contemporary expression of a familiar icon.
Form. Function. Fun.
Sometimes, fourteen seconds can carry the whole story.
For the Speedmaster study, the Apollo story gave the film its direction. I built the imagery around precision under pressure and the trust placed in a mechanical instrument.
The Apollo Chronograph
The setting changes how we see the watch.
I explored five visual directions around the same timepiece. Each gave its proportions, materials and movement a different voice. The watch remained the reference for every choice.
Constructivist Manifesto
The final movement is a gesture.
In A bow to you, geometry gradually becomes an object, then a bow. The reveal gives the construction a human meaning: the watch is being offered to someone.
A bow to you
Lamek Felix · The person behind The Art of Finery
I shape the idea and stay close to the making.
I develop the creative direction and work hands-on through production. When a project calls for collaborators, I bring them in and remain your creative lead and main point of contact.
More about Lamek ↗
Scope & services
One direction across film and imagery.
We define the scope around your launch, from a focused film or image series to a broader campaign.
Campaign & product imagery
Movement & calibre animation
What should people see in your watch?
Tell me what you’re creating, what matters about it and when you plan to launch. We can shape the direction together or build from an existing brief.
Direct email: lamek@artfinery.studio